Understand how Lead Management Software Optimize and Measure your Lead Source
If you are a parent or have children in your family then for sure, you will agree with us that though parenthood gives an incomparable joy to parents. But, in reality, raising a child is not an easy task as most of the people think it to be. Well, with two kids you can manage things and can have things under your control, but what about the situation when you have dozens of little monsters needing your constant and undivided attention. You won’t have the freedom to pick any two of the kids and give them all the attention and ignore the others.
The above statement was nothing but an example so that you can relate to the problem that most of the growing businesses face. The above situation is kind of similar to the situation where growing businesses start getting leads or inquires in huge numbers, and these numbers are greater than the number that they can handle efficiently. In such situation, businesses fail in managing all these inquiries or leads, and that’s when things start getting south.
In such situations, the most efficient and reliable solution is ‘Lead management system'. people all around the globe think that lead management system does what its name suggests, i.e., it manages the process of lead management that involves the process of managing leads equally and constantly. This might be an old-school approach to things as lead management software do much more than this. By integrating marketing and sales together, it impacts sales directly. In reality, lead management is a complex and overwhelming process, but we will try to make things simpler by covering the different stages involved in the lead management process.
- Lead identification and capture automation
This means that lead should be captured in your system automatically. There are numerous sources of lead generation and when sources are so many then entering lead manually in the system is not practical. Lead capture automation makes sure that each and every lead is entered into the system along with the details of the point of origin. This also offers you the opportunity to identify the sources that are generating the most number of leads and revenue for you. This way you will be able to use the high-profit lead generation sources and shut the money draining sources with ease.
- Lead tracking
This might sound creepy but when the lead is captured the software starts tracking the behavior and activities of that very specific lead. This offers valuable insight into the leads that one might not have without lead management tool or software.
- Lead distribution
In this very process, the leads are passed to the relevant sales team as per the location of leads. This task is taken care of by a lead distribution system that auto-assigns the leads as per the logic defined by you.
- Lead analysis or qualification
In this very process, the leads are identified as worth pursuing or not. The leads that fall in the qualified section or you can say that are deemed as leads worth pursuing are also called sales-ready leads. CRM here gives scores to leads as per the chances of lead’s closure.
- Lead nurturing
Know this fact that in the business field there is nothing called a dead lead. As some of the leads might not buy the services or products today but hey can in the future. You just have to give them a good experience, and this is done via lead management software.
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